Aflac

Company rebranding provides an excellent opportunity to create a really unique product with high potential for reorders. With made-to-order features like custom insert printing and flexible cover options, clients can create something that distinctively represents their company and illustrates their specific rebranding goals. Check out this case study that explains how we worked with a major company to create the perfect, practical product for their rebranding campaign.

Company: Aflac

Project Goals: Create item for internal circulation that demonstrates goals of new rebranding effort.

The Item: The clients customized an EventPlanner, beginning with a custom-printed letter from the Chairman/CEO explaining the rebranding goals in detail. Following pages were custom-printed full-color inserts about the brand renovation, highlighting marketing guidelines, and revealing new brand information and corresponding themes. The rest of the book provided ruled filler with the new logo phantom-printed on each page and a customized prestige pen.

Results: By binding important communications into a notebook as opposed to loose-leaf pamphlets or emails, the notebook became both a note-taking tool for future use and a reference guide with important information about the brand. The giveaway solidified company culture and commemorated a major event in the brand history.

This is just one example of how we where able to help one of our distributors develope a creative solution for a client in need. All you need to do is contact sales@journalbooks.com to get started.

Written by Elise Anderson